pure gold, a leading retail company in the Philippines, has reached a significant milestone with the first ever TikTok series titled “52 Weeks.” The series recently won the gold award of the Best Social Media Campaign category of Hashtag Asia Awards. This prestigious competition aims to recognize outstanding work in the field of online advertising.
Prefer other famous campaigns, such as Raya By Saya Rindu at BigPay, who won the silver prize, and PRK Agro Industrial Products’ CP Malaysia TikTok Content Creation and CP Chicken Roll Challenge, which won the bronze prize, “52 Weeks” emerged as the top contender.
A distinguished panel of judges, made up of experts from around the world, determined the winners based on criteria including challenge, strategy, execution, and results.
Expressing gratitude for recognition, Mrs. Ivy Hayagan-Piedad, Puregold’s Senior Manager for Marketing, shared his excitement and pride in seeing their retailtainment efforts recognized at the international level. He extended the honor to all Puregold channel subscribers, as well as the cast and crew who made “52 Weeks” a success.
“52 Weeks” is part of Puregold’s retailtainment strategy, which combines retail and entertainment to create captivating content for brand building and product awareness. The series marks Puregold’s first venture into episodic content on TikTok, followed by a series released on YouTube through the Puregold Channel.
Directed by lemuel lorca and produced by the acclaimed filmmaker Chris Cahill “52 Weeks” caught the attention of the audience. The campaign is managed by Republic Creative Creations, headed by Sonny Bautista.
studded Jin Macapagal and Queenay Market, the digital series premiered on July 27, 2022, and consisted of 36 episodes. It depicts the story of Mina (Mercado), a hopeful romantic who has never had a boyfriend. Determined to help Mina find love, her best friends Chem (Derick Lauchengco) and Eya (Herbie Cruz) set a goal of finding her the perfect boyfriend within 52 weeks. The series has garnered over 34.1 million views throughout its run on TikTok.
For free entertainment, viewers are encouraged to subscribe to the Puregold Channel on YouTube. To stay updated, follow @puregold.shopping on Facebook, @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.