The Puregold Sari-Sari Store Negosyo Convention 2023 is a celebration of the entrepreneurial spirit of Filipinos. Joined by 10,000 various store owners and trade partners who thronged the World Trade Center on May 18, the opening of the three-day event was a great success.
The annual convention is Puregold’s salute and way of showing gratitude to the more than 800,000 members nationwide of its Tindahan Ni Aling Puring (TNAP) program. During the first day of the Convention, Puregold President Vincent Co excitedly noted that thousands of sari-sari store owners came to the convention. “I am always proud to see our sari-sari store owners come together,said Vincent. “Today we continue to immerse our members in all our first-to-market programs such as Puregold Mobile, P-Wallet and more. Giving them access to such, and consistently diverse, complete, and affordable items will give TNAP members the opportunity to expand their supply and service to their local community..”
Apart from the Convention, Puregold continues to introduce members to the Aling Puring app, which provides more business by making them community hubs for cash in, cash out, loading and bills payment.
Puregold also aims to educate and encourage members in new business methods or methods by using cashless modes of payment such as its own P-wallet. Members get 1% cashback when they top up their P-wallet, which is embedded in the Puregold Mobile app and can be used for in-store and in-app grocery shopping, as well as paying bills and loading.
Business development is the essence of the Puregold Sari-Sari Store Convention 2023. As in previous years, small to medium businesses are welcomed with exclusive value deals through the many promos offered by various business partner. The leading FMCG companies include the biggest names such as Nestlé, URC, Unilever, P&G, San Miguel, Monde Nissin, PMFTC, Century Pacific, Coca-Cola, Del Monte, Globe, Gcash, Kojiesan and Nutri-Asia. , and so on.
Apart from Puregold President Vincent Co, the kick-off event was also sponsored by the presence of top executives of Puregold such as Lucio Co, Group Chairman of Cosco Capital; Susan Co, Puregold Chairwoman and guest speaker Senator Imee Marcos.
Puregold’s commitment to strengthening the bond between large businesses and sari-sari stores was further confirmed by welcoming Puregold’s Chairwoman Susan Co, who emphasized the importance of helping sari-sari stores grow to become Stores of Tomorrow.
“It is the well-being of our customers that drives us to continue despite the challenges we have faced, especially in the past years.” said Co. “As we continue to adapt to the times and change as a company, each and every effort always places our customers as the primary beneficiaries. Every program, our Puregolds always win.”
And with the 10,000 members of TNAP who attended the opening day of the convention, the increase in businesses in the sari-sari store shows no signs of slowing down.