While other ticketing platforms have encountered difficulties in handling the large volume and demand by Taylor Swift world tour ticket sales, Klook, the leading travel and experience platform in Asia, has been able to sail without a hitch.
On July 7, Klook Experience Packages for Taylor Swift | The Eras Tour in Singapore sold out within hours, surprising fans. Among the eager buyers, Filipino Swifties got the highest number of tickets through the Klook app. Over 600,000 fans from across the region eagerly await their turn online, armed with their klook app, be prepared to splurge on bundled hotel and ticket packages. The most luxurious package available is priced at around S$5,000 (approximately Php205,000).
Klook’s seamless ticketing experience and the allure of comprehensive packages drew swift action from fans, securing their spots at the much-anticipated concert.
How does the company do it?
“We have a lot of experience in ticket concerts and music events, and our preparations started even before the pandemic. During the event break caused by the pandemic, we took the opportunity to improve our systems and push our capabilities to new heights. The successful ticket sale for Taylor Swift’s concert is a testament to our commitment to delivering an unparalleled booking experience,” shared Bernie Xiong, CTO & Co-Founder of Klook.
As a travel tech company at our core, we have honed our expertise in managing a wide range of travel products, including attractions and train tickets, each with unique complexities. The accumulation of knowledge, learning, and experience, along with our dedicated tech team, has enabled us to achieve this success. We are proud to provide a seamless and unique ticketing experience for our customers, strengthening our position as a leading platform in the industry.
Strong Tech Infrastructure to Handle Over 10 Million Users Entering Queues in 1 Second
Klook’s robust and well-designed infrastructure played a vital role in the smooth ticket sales for Taylor Swift’s Singapore tour. The capabilities of the platform have been tested because it has successfully managed a large influx of users, proving its capacity to manage more than 10 million simultaneous users in a queue. With near real-time capacity management and resource provisioning, Klook can dynamically adjust its system resources to ensure a consistently smooth user experience.
The secret lies in the combination of a Content Delivery Network (CDN) system and Edge Computing technologies. Klook’s in-house queuing system intelligently adjusts its pass-through rate, allowing millions of users worldwide to browse and cart out smoothly, creating a harmonious balance between stability and queue management. The result is a seamless ticketing process without any crash, with the platform processing more than 10 million users queuing every second and facilitating thousands of successful transactions every minute. In essence, it’s like filling a massive 60,000 seat concert venue with excited ticket holders in a minute.
To ensure the stability of its system, Klook has subjected it to rigorous load and stress testing. This preparation enables the platform to handle surges in demand during peak periods without compromising performance. In particular, while managing ticket sales for the concert, Klook’s system continues to function smoothly for all other users who explore and book from more than 500,000 experiences, hotels, and mobility options available on the platform. Even on busy Fridays, when customers are planning for their upcoming trips or weekend activities, the Klook platform continues to be efficient and reliable.
AI Powered Anti-Fraud System to Ensure a Level Playing Field for Fans
To solve the persistent issue of ticket scalpers and bots, which often disrupt the ticket purchase process and concert experience for real fans, Klook has taken decisive action. The platform implements an app-only approach, which ensures that genuine fans with unique IDs have a fair chance to purchase tickets without the hassle of dealing with multiple devices and account that can block the system.
Klook harnesses the power of AI in its in-house fraud prevention and security system, using advanced techniques such as device fingerprinting and behavioral analysis. By closely monitoring user accounts and identifying suspicious activities, the robust system can quickly detect and block fraudulent orders, or subject them to manual verification if must. These measures secure the ticketing process, making it more challenging for sophisticated bots, often used by scalpers, to operate effectively.
Thanks to these proactive measures, the playing field has been leveled, ensuring that all fans have an equal and fair opportunity to get tickets for Taylor Swift’s concert. Additionally, these efforts have improved the overall ticketing experience, allowing fans to focus on enjoying the event without worrying about unfair competition from scalpers and bots.
Changing Music Tourism
The recent successes achieved by the leading travel platform are not random but the result of three years of dedicated efforts. Klook has invested in developing a strong infrastructure to handle many events such as concerts with JJ Lin and Jay Chou, which proves their commitment to deliver unique experiences in the music industry.
Klook introduced a unique dimension to music tourism and revolutionized the entire booking experience. Leveraging the company’s extensive expertise in various travel verticals, Klook curates and creates value-added bundles that go beyond standalone concert tickets. Fans now have the opportunity to enjoy multiple day experiences and services that include attractions, experiences, hotel accommodations, staycations, and transportation options such as rail, car rental, or transfers. . This comprehensive approach drives more economic benefits for the host destination. In fact, Klook data reveals that when tourists attend a concert or event, their spending at the destination can be as much as 4-5 times the face value of the ticket, contributing greatly to the local economy.
Looking ahead, Swifties who get an Experience package can look forward to a variety of exciting things to do on Klook when they visit Singapore in March 2024. As musical tourism and experiential travel continue to grow in popularity , Klook remains at the forefront, pushing the boundaries, and helping travelers create memorable moments of happiness on their journeys.