Taylor Swift’s anticipated world tour has fans scrambling for tickets, but Klook, Asia’s leading travel and experiences platform, is quickly managing the overwhelming demand. With their strong tech infrastructure and AI-powered anti-fraud system, Klook provides a seamless booking experience for Swifties, while pioneering a new era of music tourism.
On July 7, Klook Experiences Packages for Taylor Swift | Singapore’s Eras Tour sold out in just a few hours, with Filipino Swifties securing a large portion of tickets through the app. More than 600,000 fans across the region are eagerly waiting online using their Klook app, ready to spend on hotel packages and tickets, with the most luxurious package costing nearly S$5,000 (roughly Php205,000).
Bernie Xiong, CTO & Co-Founder of Klook, attributes their success to meticulous preparation and expertise in managing multiple events. Leveraging their travel tech background, Klook’s tech team has mastered the art of managing various travel products, honing their skills to perfection.
Klook’s robust infrastructure, designed to handle large volumes of traffic in multiple locations, proved its ability to seamlessly sell tickets for Taylor Swift’s Singapore tour. Near real-time management of platform capacity and resource provisioning allows them to dynamically adapt to rising demand, ensuring a consistently smooth user experience.
To maintain a level playing field for true fans, Klook implements an app-only approach, eliminating the influence of ticket scalpers and bots. Leveraging AI in their in-house fraud prevention system, Klook quickly detects and rejects suspicious activity, creating a safe and fair ticketing process.
Revolutionizing music tourism, Klook curates value-added bundles beyond standalone tickets. Fans can now enjoy multiple day experiences and services, from attractions to hotel stays and transportation, driving more economic benefits to the host destination. Klook data reveals that tourists who attend concerts or events usually spend 4-5 times the price of the ticket during their stay.
As Swifties look forward to March 2024 for their Experience package in Singapore, Klook’s innovation in music tourism continues to push the boundaries, creating more moments of joy for travelers.
Swifties, witness the power of Klook’s app as they flawlessly manage Taylor Swift’s record-breaking tour ticket sales! Find out how their technological expertise and AI-powered system ensure a fair and secure booking experience. Get ready to transform your music tourism adventures with Klook!