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As the July 25 deadline approaches, Globe has launched a creative campaign that highlights the need for consumers to comply with the SIM Registration Act to protect themselves from the dangers lurking online.
In the “Number Mo, Identity Mo” campaign, the online identities of famous celebrities Kuya Kim Atienza and Kiray Celis were hilariously “hacked” by talented stand-up comedians and improv artists impersonating them.
“Online safety is an urgent issue in today’s digital age. Through this unique initiative, we hope to drive home the point that our SIMs are an important part of our digital identity and must be protected. We also want to remind our prepaid customers that they must register their SIMs by the July 25 deadline. We encourage all Globe customers to register their SIMs,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer, Globe Group.
To avoid becoming a victim of fraud, Globe reiterates its call to customers to register their SIMs. Globe Prepaid, TM and Globe At Home Prepaid WiFi customers can register through the GlobeOne app and Globe’s SIM registration microsite (https://new.globe.com.ph/simreg) 24/7.
Fully-verified GCash account holders can also use the GCash app. Those who need help can also get assistance in registering their SIMs at any Globe Store and EasyHub nationwide.
Globe Postpaid, Globe Business Postpaid and Globe Platinum subscribers have been included in the SIM registration database. For Globe Business prepaid accounts owned by the company, the steps to register or update details are sent to the company’s authorized representatives.
The fantastic performance of promoting online safety began with amazing teaser posts on all of Kiray and Kuya Kim’s active social media accounts, ending with a TikTok LIVE session, where impersonators sold clear scams to viewers, effectively pointing out the potential dangers lurking online.
Kiray’s impostor takes his followers on a journey of transformation, promising a high-end, luxe, and more beautiful version of the beloved comedian, culminating in a live selling event and a dramatic “reveal of the face.” At the same time, the Kuya Kim impersonator explained the latest developments about a television show, promising behind-the-scenes secrets, lifestyle tips, and a surprise guest, all to spark interest and intrigue.
But the real purpose behind these fun acts was revealed two days after the livestream, as Kuya Kim and Kiray uploaded a video saying that their accounts were ‘hacked.’ This unexpected twist underscores their key message: online identity theft is real, and everyone should take steps to protect themselves, including registering their SIMs.
In this campaign, Globe highlights their dedication to promoting online safety. Since December 2022, the company has implemented various SIM registration drives. This latest effort adds a creative twist, amplifying the message that “your SIM is more than a number – it’s an extension of your identity.” By registering a SIM, customers take a critical step in protecting their digital identity against potential scams.
The “Number Mo, Identity Mo” campaign reminds everyone that the fight against online scams is not a fight but a joint effort.
To learn more about Globe, visit https://www.globe.com.ph/.
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