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Tanduay Distillers, Inc. (TDI) reported that its Tanduay rum is now available in 18 countries outside the Philippines.
“Our international expansion plan continues even during the pandemic, and we thank our international partners for contributing to this growth. This year, plans to enter more markets have been initiated while being completed We are ironing out the details of our agreements,” said Marco Ngo, Tanduay International Business Development Manager and Senior Brand Manager.
Tanduay rums are now available in Europe in the markets of France, Germany, Belgium, Netherlands, Luxembourg, United Kingdom, Austria, Poland, Georgia, Armenia, and the Czech Republic.
In the Asia region, they are available in select stores in China, Singapore, Qatar, and the United Arab Emirates.
Tanduay rums are also available in the United States, Canada, and Costa Rica in the Americas. In the US, they are in the states of Arizona, California, Florida, Hawaii, Illinois, Indiana, Massachusetts Michigan, Minnesota, Nevada, New Jersey, New York, Pennsylvania, Tennessee, Texas, Washington, and Wisconsin, and the territory. in Guam. It will enter the Georgia and Kansas markets this year.
As part of its international marketing efforts, the brand has partnered with top teams from the National Basketball Association, including the Golden State Warriors, Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks.
Ngo shared that Tanduay’s international business will grow by 16% in 2022 compared to last year. It recorded the most significant growth in the Asia-Pacific and Middle East markets at 293%.
“Our international business is showing good numbers. We hope to continue this traction this year as we add more regions to our expansion and develop new products to serve these markets,” he said. .
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