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After the grand launch of GCash Insider last year, the no.1 finance super app in the Philippines has started its second insights and solutions event this June, giving business partners exclusive access to how they can grow their businesses. business.
GCash Insider, under the fintech company’s Partner Solutions program, was recently themed “Passion Forward” as it discussed how customer insights can be used and how the line-up of digital GCash solutions help businesses respond to evolving market needs.
During the fireside chat, industry leaders and partners sat down to share their experiences, namely AirAsia head of travel Rowena Rivera, Mineski Global (MGames) business development manager Franco Pantangco, and GCash head of new businesses Winsley Bangit , with GCash chief marketing officer Neil Trinidad as moderator of the session.
In a fast-paced world, businesses are looking for better ways to connect with their customers by understanding consumer preferences and purchases that define ever-changing trends. This is the same strategy used by AirAsia to effectively meet the needs of their consumers in developing a one-stop-shop platform, especially for their travel needs, Rivera stressed that AirAsia’s partnership with GCash , they managed to average 5% of the ad click. rates above the industry standard.
Pantangco, on the other hand, said MGames was able to reach new and repeat users by maximizing GCash’s in-app ad products from targeted channels in media, to directing broadcast campaigns and explosions for a more targeted approach – creating a holistic experience for their customers and strengthening its growing fanbase with a 7x increase in users of GLife.
These changes in consumer behavior are the main factor in determining the right solution for each marketing need, so GCash found the need to create simpler but more effective product suites, backed by data and insights, which can ensure businesses hit their targets.
“When it comes to business, one thing is clear – if the customer finds your platform more accessible, they will keep coming back. The key is to never underestimate Filipino consumers when it comes to their unique ability to adapt of industry trends and changes, especially in the new normal,” Trinidad said.
GCash’s head of new business, Winsley Bangit emphasized that engaging in relevant discussions on how to implement smart and efficient solutions to connect with customers is important in bringing the business to to the next level.
“I have seen the growth and development of our users’ preferences and behaviors and as we work with our partners, it is clear that their customers are also changing. This is for us brands and business leaders to show the way and give them access and opportunities,” Bangit explained.
Bangit also shared his excitement about a new product that uses artificial intelligence or AI capabilities, saying, “We are currently polishing AI-powered assistance and usage regulation system, it’s very new and what it does, it can provide our customers and partners with machine learning capabilities or AI-learning capabilities that we’re continuously working on. In fact, it is already being used within GCash and hopefully soon, we will be able to share this capability with our partners.
Through the GCash Insider event, businesses are presented with relevant and exclusive consumer insights used in the transactions of millions of mobile wallet users. It also includes exclusive access to proprietary quantitative data on consumer transactions in the app related to travel, entertainment, entertainment, gaming, services, and insurance.
Businesses also had the opportunity to connect and learn from case studies from GCash brand partners during the event, to help them become more efficient, increase sales, and achieve scale. In addition, the event also provided an opportunity for brands to learn more about the various aspects of GCash’s Partner Solutions program – allowing them to target the right audience with relevant digital tools through in advertising, trade, scoring, and sustainability solutions promo. The program also emphasizes security and anti-fraud controls to ensure campaign quality, and data-rich performance reports with deep user insights.
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