The pandemic has undeniably started an unprecedented digital penetration, making almost everyone in the family spend more time online. While relying on our gadgets for work, education, or entertainment has significant advantages especially during the pandemic, it has also led to limited social interaction, less time outside, and overall not active.
Making Filipinos Active Anytime, Anywhere
With this in mind, Nestlé MILO launched MILO® Active Pilipinas in January to bring the country back to sports and from the couch to the court through various sports programs and activities such as the National MILO Marathon and the MILO Sports Clinic.
Aside from the on-ground activities, MILO® partnered with Meta and harnessed the power of technology with the first gamified augmented reality filter, Digi Dash, allowing Filipinos to continue their sports journey using their mobiles. phone anytime and anywhere. The MILO® Marathon Digi Dash is Nestlé’s first to activate an augmented reality filter that requires full body movement—making the experience close to reality. This campaign reached over 40M Filipinos across digital platforms. Joining over 500,000 Filipinos with a collective running distance of 20,000 kilometers, allowing anyone to get into sports and run their own ” marathon” using any smartphone.
A Unique and Gamified MILO® Marathon Experience For Everyone
The MILO® Marathon Digi Dash filter includes gamification and social media, making the games more interesting and attractive for children to participate, with the help of their parents. Users are challenged to outrun the virtual persona of the famous coach Rio, who emphasizes not only physical movement but also instills a sense of perseverance and childish anger in a young person. that age. With a user-friendly interface and engaging visuals, MILO® Digi Dash creates an engaging atmosphere that fosters a love for children’s games. Together, children and parents can embark on a fun-filled journey of health and togetherness.
One of the key advantages of the MILO® Digi Dash filter is its ability to promote a sense of community. By using social media as a platform, users can easily share their experiences and successes with friends, and family. This virtual friendship not only promotes accountability and motivation but also encourages individuals to support each other in their health journeys. It also addresses challenges caused by physical limitations or access to sports programs. By enabling individuals to engage in physical activity within the confines of their homes, this filter ensures that there are no barriers to hinder their pursuit of an active lifestyle. This inclusivity allows individuals of all backgrounds and abilities to participate, thus promoting a healthy society as a whole.
“Getting kids involved in sports has always been etched in the brand’s DNA, and with the help of technology, we’re constantly exploring new ways to enhance the digital experience to create ways for kids to get into sports The success of MILO® Digi Dash is the first of many AR filters to democratize access to sports through gamification,” shared Liz Chua, Nestle eBusiness Manager for Beverages and Confectionery.
Get your kids into sports with the MILO® Digi Dash AR Filter on Instagram, and Facebook for a healthier, happier, and more balanced future. Try the filter now via https://www.instagram.com/ar/180950841315427/ and follow MILO® for more updates.