In celebration of diversity and inclusivity, McDonald’s Philippines turned its Golden Arches into rainbow arches at its McKinley West store in Taguig. Working to become a more inclusive and welcoming place, the QSR giant accepts all customers and employees for who they are.
A Colorful Day with McDonald’s
Over the weekend, McDonald’s Philippines sponsored the Pride March 2023 at the Quezon Memorial Circle and Circuit Makati. In both legs, McDonald’s hosts a fun booth, which carries out its mission to bring emotional moments to everyone with exciting meals.
At the McDonald’s booth, the participants of the Pride March released their competition in the Baka Matunaw staring contest. Set under the Rainbow McDonald’s arch, contestants engaged in an intense viewing challenge where the first person to blink lost and the winner received a limited edition McDonald’s Love Ko All pin. To add a kilig factor, after every 10 seconds, the participants are asked to move closer to each other, making the game even sweeter!
Be a Happy Place for Everyone
McDonald’s Philippines also prides itself on being an equal opportunity employer, dedicated to promoting inclusivity and diversity at its core. Guided by this mission, the company has introduced internal efforts such as the use of gender-inclusive e-mail signatures for optional use by employees and holding regular Pride Webinars about SOGIESC to promote gender inclusivity throughout year.
Also, earlier this month, the QSR giant took the internet by storm with their feel-good film that featured a female skater going around the McDonald’s Ride-Thru for a heart-wrenching reason that thrilled many Filipinos. Watch the movie here: https://youtu.be/Ha3ld_wQ_dI
The President and CEO of McDonald’s Philippines, Kenneth S. Yang said, “We remain true to our commitment to foster a positive, inclusive and welcoming environment for all our customers and employees. This is a keep traveling, and we know there are many opportunities to make everyone feel welcome and celebrated, not just in a particular month, but every day of the year at every McDonald’s store.
