Trip.com Group, a leading travel service provider, has unveiled a series of enhanced services aimed at empowering travelers through AI-led capabilities and knowledge.
Speaking at Trip.com Group’s AI-driven strategy press conference, James Liang, Co-founder and Executive Chairman of the Board of Trip.com Group, said: “Tourism will continue to be an important industry in a smart society, because it is satisfying. people’s innate desire to travel and explore. Artificial intelligence cannot replace this experience but can help enhance it. Trip.com Group actively embraces technological progress and uses advanced services which is driven by AI to improve the travel process and overall experience.
To ensure a seamless and hassle-free booking experience for its users, Trip.com Group has launched a series of AI-enhanced curated lists. These lists, including “Trip.Trends,” “Trip.Best,” and “Trip.Deals,” serve the various needs and preferences of users by getting real-time information on the latest or travel trends, prices, and top-ranked hotels, trips, and attractions.
Each list targets a different consumer group and market position. “Trip.Best” enables global travelers to choose the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle options such as restaurants, nightlife, bars, and movies. The list is curated by examining various travel products on Trip.com and scoring them based on an algorithm, with the top 1% of products featured.
“Trip.Deals” is designed for budget-conscious users looking for the best deals on flights, accommodations, and travel destinations. The list is curated based on various factors, such as historical and projected price changes, as well as current travel costs.
“Trip.Trends” tracks the most popular travel topics and events in different markets, based on user searches on various platforms including Trip.com, mainstream online search engines , and social media. This feature provides users with the latest information on the most exciting and current activities and events around the world and in their local areas.
The CMO of Trip.com Group, Bo Sun said: “We have seen a strong recovery in travel across various markets – with many reporting numbers that have surpassed pre-pandemic levels. We are delighted to launch this series that will further enable our customers to plan and book their next perfect trip, depending on their needs and preferences.
The launch of these curated lists is part of the Group’s content marketing strategy to raise consumer awareness and provide them with relevant information to get the best deals.
During the pandemic, Trip.com Group has expanded its content offerings, such as Trip Moments on Trip.com, livestreaming, and Star Hub – the Group’s enhanced marketing tool for suppliers to improve their efforts in marketing. In 2022, the number of influencers on the Group’s content platforms increased by 47% year-on-year, while user-generated content also increased by 33% compared to last year. In addition, the average number of contents viewed per user continues to increase.
The CEO of Trip.com Group, Jane Sun concluded: “Customers are at the heart of everything we do at Trip.com Group, and one of our priorities is to empower them to make informed decisions. decision. Going forward, we will continue to use technology to improve user experiences and unlock new value for our customers.