BBDO Guerrero, a renowned creative agency, and Mountain Dew, a popular beverage brand, have joined forces to introduce an exciting promotional campaign in partnership with Moonton, the company behind the beloved mobile game Mobile Legends: Bang Bang. The Insta Level-Up promo aims to enhance the gaming experience of Mobile Legends enthusiasts by offering them a chance to win various exciting prizes. This article explores the details of the partnership, the mechanics of the promo, and the significant impact it is expected to have on the gaming community in the Philippines.
Partnership and TVC Announcement:
The partnership between PepsiCo, the parent company of Mountain Dew, and Moonton has been officially unveiled through an engaging television commercial (TVC). The TVC features Kayla Heredia, a famous game streamer and the brand’s newest ambassador, along with Cong TV’s original troupe and Junnie Boy Velasquez. The presence of these influential figures shows the synergy between the gaming community and Mountain Dew’s target audience.
Insta Level-Up Promo Mechanics:
To participate in the Insta Level-Up promo, Mobile Legends fans simply need to purchase any bottle of Mountain Dew and remove the label to reveal a unique promo code. By inputting the code on Mountain Dew’s Messenger platform, players have the chance to instantly win amazing prizes. The range of rewards includes 20 to 10,000 MLBB diamonds, high-performance gaming rigs, smartphones, merchandise, and more. This unique mechanic encourages players to indulge their passion for gaming while enjoying their favorite Mountain Dew beverage.
The Importance of Partnership:
Dominique Layugan, CSD Brand Manager of PepsiCo, emphasized the importance of the partnership by acknowledging the widespread popularity of mobile gaming in the Philippines. Layugan expressed the enthusiasm of Mountain Dew in aligning with one of the most sought-after mobile games in the country, showing their commitment to provide thrills and excitement to players in and beyond the digital realm. The collaboration aims to strengthen Mountain Dew’s brand presence among the youth and the gaming community.
BBDO Guerrero’s View:
Kyle Cruz-Tan, BBDO Guerrero’s Director of Client Services, highlighted Mountain Dew’s strong connection with thrill-seeking youth. Cruz-Tan emphasized that this partnership with Mobile Legends further strengthens Mountain Dew’s brand presence among the youth and the gaming community, demonstrating the brand’s commitment to creating experiences that engage more in traditional advertising methods.
Promo Duration and Additional Information:
The Insta LVL-Up promo starts from May 28 to July 28, 2023, exclusively in the Philippines. For more information about this exciting campaign, gamers and Mountain Dew enthusiasts can visit Mountain Dew Philippines’ Facebook page at https://www.facebook.com/mountaindewPH. Stay updated with the latest news and take part in the lively gaming community discussions surrounding the promo.
The collaboration between BBDO Guerrero, Mountain Dew, and Moonton to launch the Insta Level-Up promo for Mobile Legends: Bang Bang marks an exciting milestone in the gaming and advertising industry. By giving players the opportunity to win coveted prizes, Mountain Dew demonstrates its dedication to creating memorable experiences for players. With this campaign, the brand aims to further establish its presence among the youth and the gaming community, satisfying their thirst for thrills and excitement.