Operators are empowered with Toyota Lite Ace to carry goods to their customers
Toyota Motor Philippines (TMP) formed a strategic partnership with logistics provider Lalamove through its automotive brand, Lalamove Automotive. Collaboration introduces the Toyota Lite Ace as a preferred commercial vehicle for aspiring and existing Lalamove operators.
Under the Vehicle Ownership Program offered by Lalamove Automotive, operators can now purchase the Lite Ace Panel Van variant, taking care of the growing needs of the movement of micro, small, and medium enterprises (MSMEs). In response to this demand, TMP, in collaboration with the Toyota Taytay, Rizal (TTR) dealership and Toyota Financial Services Philippines (TFS), has created an affordable pricing scheme for the Lite Ace. This initiative aims to empower partner operators and facilitate the expansion of their transportation and delivery services.
To raise awareness among current and potential operators, a TTR-Lalamove Automotive Business Roadshow was held in March. The event highlighted Lite Ace as an ideal mobility partner for delivering goods and services for Lalamove customers. The Lite Ace Panel Van variant, with its compact body and efficient engine, enables Lalamove operators to transport more items within the required payload capacity. Customers who choose Lite Ace when booking transfer services through the Lalamove app can expect the same quality, durability, and reliability as Toyota vehicles.
Zelyn Lim, President of Toyota Tatay, Rizal, expressed enthusiasm for the partnership, emphasizing the role of financing in improving the quality of life of customers and supporting their business growth. The collaboration aims to benefit more Filipinos, contributing to a better livelihood and a stronger national economy.
To reach more potential operators, TTR and Lalamove Automotive have organized a series of caravans that will demonstrate the benefits of participating in the program. In addition, every Lite Ace purchase entitles partner operators to comprehensive accident and repair coverage through Toyota Insure and free Periodic Maintenance Service from 1K KM to 40K KM checkup. Plans for the program may also include the inclusion of vehicles from T-SURE, Toyota’s Quality Pre-Owned Cars program, into Lalamove operations.
Designed to be a reliable business partner for Filipino MSMEs, the Toyota Lite Ace offers affordability, ease of operation and maintenance, high efficiency, flexible load capacity, and low fuel consumption. Available in different variants such as Panel Van, Pickup, Cargo, and FX, Lite Ace allows drivers and businesses to optimize their trips and increase savings.
For more information about the All-New Lite Ace and to stay updated on products, services, and announcements, visit the official pages of Toyota Motor Philippines on Facebook, Instagram, and Twitter, or access toyota. com.ph and Toyota PH on Viber. Those interested can visit their nearest Toyota dealer.
