The theme for the 2024 competition is “DISCOVERIES OF THE LOUVRE”
UNIQLO, the global apparel retailer, unveiled the UT Grand Prix 2024 T-Shirt Design Competition, which presents a unique opportunity for individuals around the world to unleash their creativity through graphics and messages on T-shirts. The theme of the competition centers around the environment “DISCOVERIES AT THE LOUVRE” encourages participants to draw inspiration from the treasures of the renowned museum.
Starting today, UNIQLO is inviting entries from artists and designers around the world to use T-shirts as a blank canvas for their imaginative expressions. This competition marks a unique collaboration between UNIQLO and the Musée du Louvre, which began in 2021. As part of this partnership, UNIQLO introduced a series of collaborative collections under the UT brand, which further enhances its support for the educational programs of the Louvre.
Both the Louvre and UNIQLO share a deep passion for spreading the wonders of historical art to a global audience. The competition is a testament to their shared commitment to inspire and connect people around the world through the magic of art and creativity.
When submissions are open, participants are encouraged to delve deep into history and culture, translating their discoveries into attractive T-shirt designs. the UT Grand Prix 2024 promises to be an exciting journey where art lovers and fashion aficionados can come together, celebrating the fascinating appeal of Louvre art on a global stage.
A unique theme that includes all the artworks of the Louvre*

For more than eight centuries, the Louvre has stood as an enduring source of inspiration for many creative minds, from artists and architects to dancers and musicians. Even today, its allure remains undiminished, continuing to ignite the imaginative spark within countless individuals. In this competition, the museum’s vast and rich collection serves as an abundant reservoir of inspiration, welcoming all participants to explore its treasures.
Contestants are encouraged to embark on a journey of discovery, immersing themselves in the entirety of the Louvre’s collections. The competition gave them the freedom to create designs drawn from the museum’s various artworks, which included famous masterpieces and lesser-known gems. Thanks to the unique website collections.louvre.fr, a platform introduced by the Louvre in 2021, all the artworks of the museum are now gathered in a virtual space, easily accessible for creative exploration.
This exciting opportunity will enable participants to delve deep into art history, uncover hidden gems and gain fresh perspectives from the vast array of artistic expressions that exist within the walls of the Louvre. By freely creating designs inspired by these timeless creations, participants are prepared to pay homage to the Louvre’s enduring legacy as a source of creativity and to contribute their own unique artistic visions of the world.
*Except outside the Louvre, the Louvre Pyramid, the Louvre logo, and not available in the public domain.
Winning design to be sold in UNIQLO stores worldwide
The Grand Prix winner will be awarded a prestigious prize of US $20,000 and the honor of having their winning design featured in the 2024 Spring/Summer UT collection, available at UNIQLO outlets worldwide. This extraordinary achievement provides a unique platform for the winning designer to share their creativity with a worldwide audience, leaving an indelible mark in the field of fashion and art.
In addition to these prestigious awards, the Grand Prix winner will also be treated to an exclusive and unforgettable experience—a private tour of the famous Louvre. This privileged visit will allow the winner to immerse themselves in the unparalleled beauty of the museum’s treasures, gaining insight and inspiration from the very works that have fascinated artists and visionaries for centuries.
The combination of this generous prize money, international recognition through the famous UNIQLO collection, and the unique opportunity to explore the Louvre up close makes the UT Grand Prix 2024 T-Shirt Design Competition an event of great significance for aspiring artists and designers around the world.