SAFC, a leading and fast-expanding financial institution in the Philippines, is delivering on its high expectations 2023 Annual Stockholders’ Meeting at the prestigious Marco Polo Hotel Ortigas. As a subsidiary of the famous Asialink Group of Companies (AGC), SAFC has firmly established itself as a key player in the industry, standing alongside esteemed peers, Asialink Finance Corporation (AFC), and Global Dominion Financing Inc. (GDFI). This in-person gathering is an important milestone for SAFC, marking a return to face-to-face interactions after years of virtual meetings. The event brought together SAFC’s directors, shareholders, and leaders at the AGC, creating an atmosphere filled with excitement and gratitude as SAFC showcased its remarkable progress and remarkable achievements throughout 2022.
The theme of “Strength Through Any Difficulty” describes SAFC’s 2022 Annual and Sustainability Report, which reveals a story of strength and endurance. Despite facing the challenges of last year’s global pandemic, the company’s resilience shined through, proving its ability to thrive even in difficult circumstances. Over the past five years, SAFC’s growth has been truly impressive, boasting three key compound annual growth rates (CAGR) that reflect its resounding success. The company achieved an average annual growth rate of 47.8% in total revenue, highlighting its capacity to generate sustainable revenue.
In addition, SAFC’s total assets showed a remarkable CAGR of 49.98%, reflecting the company’s solid financial foundation and strong expansion. With consolidated assets amounting to an impressive ₱4.6 billion at the end of the year, SAFC has shown steady growth and stability.
The most remarkable achievement was seen in SAFC’s net income, which exceeded all expectations. Soaring from ₱15.10 million in 2017 to a remarkable ₱307.85 million in 2022, the company has achieved an impressive annual growth rate of 82.8%. This outstanding performance not only surpassed pre-pandemic levels but also marked a significant milestone, crossing the desired ₱300 million threshold in net income.
In celebration of its 20th anniversary, SAFC was proud to announce the establishment of its CSR arm, SAFC HEROES, earlier this year. This initiative focuses on three core thrusts: Green Hero for Environmental Sustainability, Life Hero for Health and Wellness Promotion, and Love Hero for Community Development. SAFC’s commitment to corporate social responsibility and its desire to create a positive impact on society is clearly visible through this initiative.
The company’s unwavering dedication to excellence and responsible development ensures a bright future not only for SAFC but also for its valued stakeholders, clients, and the communities it proudly serves. During his speech at the meeting, President and Managing Director of SAFC Joel C. Cruz highlighted how the company’s dedication to providing value has evolved, extending beyond shareholders to include the well-being and prosperity of all stakeholders. He urged everyone to continue to pave the way towards a sustainable and prosperous future together.

SAFC Chairman Ruben Y. Leg II and SAFC Chief Executive Officer Robert B. Jordan Jr. also gave inspiring messages during the Annual Stockholders’ Meeting. They highlighted SAFC’s key milestones, highlighting the unwavering commitment that has allowed the company to continue to serve its customers and drive growth even in challenging times.
As SAFC celebrates its remarkable growth and outstanding achievements throughout 2022, the company is poised to embark on new ventures and open ten new branches as part of its expansion plans. The 20th anniversary marks a milestone worth remembering, as the establishment of SAFC HEROES furthers the company’s commitment to making a lasting difference in the world. With strong leadership, unwavering commitment, and an innovative mindset, SAFC continues to pave the way for success in the Financial Services industry.