Meta’s Threads app surprised users by launching a day ahead of schedule, providing a refreshing alternative to Twitter amid growing discontent with Elon Musk’s ownership of the popular social media platform.
Threads, similar to Twitter in appearance, allow users to post messages, join conversations with others, and show appreciation by liking or reposting content. In addition, the service allows Instagram users owned by Meta to follow the same Threads accounts, highlighting the potential for additional followers.
Mark Zuckerberg, the founder and CEO of Meta, expressed his vision for Threads in an Instagram post on its release, saying, “Our goal is to incorporate the best features of Instagram and create a new experience to share thoughts, ideas, and engage in meaningful discussions.. I believe the world needs this kind of friendly community, and I appreciate everyone who joins Threads from day one.”
Leading up to the release of Threads, social media users labeled it a “Twitter killer” due to expectations that disgruntled Twitter users might switch to the new app. Some Twitter users have expressed their frustrations with recent changes implemented by CEO Elon Musk, which limits the number of tweets non-paying users can view per day. Additionally, Twitter has experienced an increase in hate speech since Musk acquired the platform last year.
Described as another “copycat move” from Meta, Threads is positioned as an Instagram app and follows Meta’s pattern of introducing services that mimic existing standalone tech tools. Past examples include Slingshot, an instant-messaging app, and IGTV, a video service from Instagram.
In the case of Threads, Meta promotes it as a platform where users can “follow and connect directly with your favorite creators and others with similar interests.” In fact, it offers a similar experience to Twitter, but with an emphasis on creators and influencers who have gained popularity on Instagram.
Are there other alternatives to Twitter? Sure! One alternative that has gained significant attention is Bluesky, which has the backing of Twitter co-founder Jack Dorsey. Currently in the testing phase, Bluesky is not fully accessible to the public and requires an invitation to join its closed beta.
Meta will face competition from various Twitter alternatives, including Mastodon, Post.News, and Hive. The introduction of Threads will further diversify the user base looking for an alternative to Twitter, potentially leading to fragmentation within this community.
Follow us on Threads! https://www.threads.net/@gameopsph