As the July 25 deadline approaches, Globe launched a creative campaign aimed at emphasizing the importance of following the SIM Registration Act to protect consumers from online dangers.
It is called the “Your Number, Your Identity” campaign, Globe uses humor to convey its message by having talented stand-up comedians and improv artists “hack” the online identities of famous celebrities, Kuya Kim Atienza and Kiray Celis.
The campaign addresses the pressing issue of online safety in today’s digital age, highlighting the importance of protecting our SIM cards as a key aspect of our digital identity. Globe is urging its prepaid customers to register their SIMs before the July 25 deadline, stressing the urgency of this action.
Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of Globe Group, shared the motivation behind the initiative, hoping that the unique approach will effectively drive home the importance of SIM registration. Globe aims to empower its customers to manage their online security and avoid falling victim to fraud.
To facilitate the registration process, Globe provides several ways for its customers. Prepaid users of Globe and TM, as well Globe At Home Prepaid WiFi customers, can register through the GlobeOne app and the dedicated SIM registration microsite. Fully-verified GCash account holders also have the option to register using the GCash app. For those who need assistance, Globe Stores and EasyHubs nationwide are ready to offer support for SIM registration.
Especially, Globe Postpaid, Globe Business Postpaid, and Globe Platinum the subscribers are already included in the SIM registration database. In addition, steps are being taken for Globe Business prepaid accounts owned by the company, with steps for registration or updating details sent by the company’s authorized representatives.
Through this attractive and informative campaign, Globe aims to create awareness about the importance of SIM registration and to ensure the safety and security of their valued customers in the digital realm.
Celebrity accounts ‘hacked’
The smart way to promote online safety started with confusing teaser posts on Kiray and Kuya Kim’s active social media accounts, which culminated in a fun TikTok LIVE session. In this captivating event, expert impersonators hilariously demonstrate obvious tricks to the audience, cleverly highlighting the hidden dangers of the digital world.
The impostor who portrays Kiray leads his followers on a fascinating journey of transformation, promising a luxurious and more beautiful version of the beloved comedian. The work ended with a live selling event and an interesting one “Revelation of the face.” At the same time, the Kuya Kim impersonator enthusiastically points out recent developments in the television show, offering behind-the-scenes secrets, lifestyle tips, and a surprise guest, all designed to pique curiosity.
However, the real purpose behind these fun acts was revealed two days after the livestream, as Kuya Kim and Kiray uploaded a video revealing that their accounts were ‘hacked.’ This unexpected twist drives home an important message: online identity theft is a real threat, and everyone should take proactive steps to protect themselves, including registering their SIMs.
With this campaign, Globe reaffirms its unwavering commitment to promoting online safety. The company has been conducting various SIM registration drives since December 2022, and this latest initiative adds a creative flair, emphasizing that “your SIM is more than a number – it’s an extension of your identity.” By registering their SIMs, customers can protect their digital identity from potential scams.
The “Number Mo, Identity Mo” campaign serves as a powerful reminder that the fight against online scams is a collective effort, where everyone must play a part in protecting their online identities.
For more information about Globe and its initiatives, visit https://www.globe.com.ph/.