In celebration of its fifth anniversary, IVO Water Purifier partnered with dancer, model, and one of the premiere actresses in the country called ‘Empress of Drama’ Shaina Magdayao as its first celebrity ambassador.
Launched in April 2018, IVO is excited and proud to have its first celebrity ambassador after 5 years. Shaina Magdayao is not only a celebrity but she is also actively working with various NGOs and orphanages—like her new Passion Project with the Kythe Foundation, STRANDS OF HOPE, where she donated her hair in support of Pediatric Cancer Patients—as well as raising awareness. and providing much-needed aid to disaster-stricken areas. He is also a health and fitness enthusiast, a self-proclaimed “OC,” and believes that there is “a place for everything and everything in its place” which is also what the IVO brand stands for.
“Shaina has an active lifestyle. She is into yoga and fitness. He is very organized. PLUS he supports a list of different organizations. We believe that Shaina is the perfect fit for our brand”, said Ms. Donna Yan, General Manager of Moduvi, Inc, the distributor of IVO Water Purifier. “We recently celebrated the fifth year of IVO and having Shaina as our first celebrity ambassador is perfect timing. Together with Shaina, IVO aims to encourage Filipinos to be more careful in choosing and having safe and easy drinking water at all times. IVO is able to provide 99.99% bacteria-free drinking water from their kitchen taps.”
IVO is a small and compact water purifier that uses advanced hollow fiber membrane technology to filter drinking water. This is the same technology used in dialysis machines and artificial kidneys to clean the blood. It has 0.1 micron filtration which guarantees that even the most microscopic contaminants such as E.coli, salmonella, and amoeba do not pass through its filter.
IVO is from the makers of Torayvino™, Japan’s No.1 Faucet-mounted Water Purifier. It is made by Toray Industries, a Japanese firm and a global leader in the industries of fibers and textiles, environment and engineering, and life sciences among others. The company provides carbon fiber composite materials for Boeing airplanes and cars, key components for textiles (Heattech and Airism) used by Uniqlo.
“IVO believes in sustainability and we also aim to reduce single-use plastic. A small IVO cartridge can provide up to 1,500L of water—which is actually equivalent to 79pcs. of 5-gallon containers of water or 5,000pcs. of 300ml plastic water bottles. You don’t need to stock-up on unsightly, bulky, and heavy water containers or throw away a lot of plastic bottle. Plus it’s very affordable—a starter set (1 head unit + 1 cartridge) sells for PHP 1,980 while a refill cartridge is just PHP 1,380.” said IVO Product Manager Mr. Ivan Manzo. “The IVO cartridge is DOH-FDA, NSF, and JIS certified so you can be sure to get 99.99% bacteria-free and safe drinking water, anytime. , any day.”
IVO is owned and distributed by Moduvi, Inc. and available nationwide at LazMall, ShopeeMall, IVO.PH, and select Mercrury Drug, Ace Hardware, True Value, AllHome, Anson’s, and Rustan’s branches. IVO will soon be available on GrabMart as well.