It’s July ARMY month and this year, fans of the Korean supergroup BTS celebrating their 10th anniversary. In honor of this milestone, Aunty of BTS and ARMY Connect PH (TOB/ACPH), once again held the biggest ARMY anniversary gathering since 2022 with great success Pearl ARMY Festa and Bazaar.
on July 7-9, 2023all roads lead to Ayala Malls Vertis North in Quezon City for the most anticipated ARMY Day celebration event. the Pearl ARMY Festa, Take Two! promises three full days of fun festivities, bazaar shopping, exhibits, and more to be enjoyed best with friends, family, and fellow ARMYs.
Travel back in time and relive the 10-year history of BTS and ARMY through various exhibitions located on Level 3 Bridgeway of the mall and other pocket areas in Level 1 Atrium and Activity Center. Look forward to the future through the Dalmajung Photobooth designed by 2171 Floral Creations. This themed set, inspired by BTS’s 2022 Dalmajung collection, will help Pearl ARMY fuel their commitment to their ARMY Glow-Up Goals. This experience can also be enhanced by optional traditional Korean hanbok rent courtesy of Hanbok Pinas.
ARMY Glow-Up 2025 Campaign Launch
At the center of this year’s event is the global unveiling of ARMY Glow-Up 2025, a collaborative project led by Titas of BTS and ARMY Connect PH. It aims to encourage ARMY to dedicate the next two years to personal growth and self-development. The purpose of the campaign is to help the community become a “better ARMY for BTS” in time for the group’s comeback in 2025.
The ARMY Glow-Up 2025 global campaign launch will take place on July 8, Saturday, starting at 2:00 PM. Activities include the ARMY Glow-Up 2025 Campaign Briefing and “ON: Setting Goals For Your Glow-Up Journey” workshop, and discussions on “Discovering Your Inner Glow: Unveiling Talents and Strengths” at the Strategic Organizational Leadership Academy and “The Workings of the Magic Shop: A Fandom-Based Approach to Mental Health” by Hallyu Wednesday. A special giveaway from Seda Hotel Vertis North and performances by the musical duo Val Gagatiga and Toni Santos also await the participants.
Beyond the Story: BTS’ 10-Year Record Worldwide Book Release Party
The celebration continues on ARMY Day, July 9, with a dynamite fete to toast the global release of Beyond the Story: BTS’ 10-Year Record. A 544-page oral history of the group’s decade-long career is one of BTS’ many gifts for ARMY on its 10th anniversary. Originally written in Korean, the book was translated and published in the Filipino language by Apop. To mark this special day, the Titas of BTS will hold their first Book Club Sonyeondan Party, which includes an unveiling ceremony and reading of excerpts from the book, followed by Pearl ARMY Festa staples “Quizneyland: a BTS Trivia Game” and “Run, Pearl ARMY,” a collection of mini-games inspired by the variety show Run the BTS. Copies of Beyond the Story: BTS’ 10-Year Record will also be raffled by the participants courtesy of Apop.
Pearl ARMY Bazaar x BTS Presents Everywhere
The Pearl ARMY celebration is incomplete without the Pearl ARMY Bazaar! This year, more than 30 merchants filled the Ayala Malls Vertis North Activity Center with various official BTS and ARMY-made merchandise, food, and other goodies to enhance your ARMY Day experience. Beloved brands also join the list of merchants this year: Funhan Mart returns with an authentic Korean convenience store pop-up, while Purefoods Tender Juicy Hotdogs brings its famous hotdog stand with the beautiful BT21- themed photo area that will be enjoyed by children and the whole family. .
Photoism, an official brand partner of the recent 2023 BTS Festa, called “BTS Presents Everywhere,” brings the Pearl ARMY Festa, Take Two! the classic instant print photobooth experience with official BTS frames. Finally, Apop is back with its book sale pop-up featuring popular titles, including some of BTS’ recommended books, and a new pre-order batch of Beyond the Story: BTS’ 10-Year Record.
Enter your Seoul Grand Raffle
Come and visit the Pearl ARMY Festa, Take Two! on July 7-9, 2023, at Ayala Malls Vertis North, for a chance to win BTS standees and other prizes in the Feed Your Seoul Grand Raffle. Just register at https://tinyurl.com/PAF2023FeedYourSeoul and you’ll start making entries when you post photos and videos on social media using the hashtags #PearlARMYFesta2023 and #FeedYourSeoul.
Pearl ARMY Festa, Take Two! a non-profit event sponsored by Titas of BTS and ARMY Connect PH in partnership with Ayala Malls Vertis North. Presented by Seda Vertis North. For more information, follow @armyconnectph on Facebook, Instagram, Twitterand Tiktok.
ABT TITAS AT BTS
Titas of BTS is a private Facebook Group established on June 2, 2020. Serves as a SAFE SPACE for Tita fans of BTS (방탄소년단), promoting self-love and self-care through our collective appreciation. and BTS support. The group envisions being a trusted source of information and a platform for intelligent discussions on all things BTS. We also aim to be a vehicle for positive change through our regular activities that focus on the well-being of group members and charitable efforts for communities. #YouNeverSTANDalone
ABOUT ARMY CONNECT PH
The digital destination for all ARMYs in the Philippines. ARMY Connect PH exists to inspire, enrich, and add value to the lives of ARMYs by creating content and curating experiences that ignite the creativity of ARMYs and inspire them to live the way they live. BTS to them — strong, meaningful, and with self-love at heart. ARMY Connect PH aims to facilitate and nurture #PearlARMY relationships in the same way that BTS’s music, values, and principles connect ARMYs around the world.
Karina is not your ordinary supermom. He juggles his time bonding with his three amazing children while being in the loop on the latest happenings in the tech and lifestyle scene. Follow me on Instagram (@digitalfilipina) regularly visit www.digitalfilipina.com for daily dose of updates not just for mom but for everyone!
