SigeGo is an omni-channel platform that will soon be launched in the Philippines. Powered by Simplenight technology, it allows anyone to book a hotel, flight, limo and other essentials in a matter of clicks and swipes.
Once fully implemented, SigeGo will change the way Filipinos and anyone in the world explore and experience the Philippines. SigeGo will first offer travel experiences where hotel reservations, flights, transportation, tours and activities, and things to do are all available.
The platform’s top executives announced that what sets SigeGo apart from the rest is its user-friendly technology and its wide range of bookable products and services beyond the travel sector. SigeGo will disrupt the current landscape by giving Filipinos access to a bookable future. Whether you’re canvassing for a yacht or looking for a budget-friendly staycation, SigeGo can help you get wherever you’re going.
“One of the movers of SigeGo are the Filipinos. The Philippines runs on tourism and sustainability, which makes it prime for something like SigeGo to be implemented because it can take all the unique content the Philippines has to offer, centralize it on one platform and use it to supporting Pinoy businesses and brands. Now is the perfect time because consumers are ready for something to point, click, and buy. SigeGo can be disruptive and become a way of life,” said David Palmieri, President and CEO of SigeGo and acting Chief Commercial Officer of Simplenight.
He added, “We are now seeing a stabilization in the market and consumers are becoming more conscious of their travel spending. After fulfilling their bucket list, people are now more selective in finding lifestyle-focused travel. It doesn’t matter where you start, it’s important how you will reach your destination. SigeGo is not just about bookends, but every aspect of the journey. “
To this end, SigeGo predicts that the following trends will dominate the travel landscape:
- Purchasing power is the driving force behind travel. IInflation is expected to increase by 2023, forcing households to rethink the way they travel and look for bang-for-buck deals.
- The end of ‘Revenge Travel’. We will see further consolidation in 2023. After the reopening of many destinations saw large increases in flight and accommodation bookings, the market is finally returning to normal.
- Cultural cities will continue to be top destinations. According to a study of future travel trends by Hotels.com, Abritel and Expedia, Expedia’s highest demand growth is in bustling cities rich in culture such as Paris, Milan and New York.
- Film tourism will prevail. The old town of Dubrovnik is now known as the ‘Game of Thrones’ location. Likewise, Banaue Rice Terraces in the Philippines became popular because of the movie ‘Avengers: Endgame’. These locations have seen an increase in visitors over the past few years and 38% of travelers are already spending and booking by 2023. Further research by Hotels.com, Abritel and Expedia revealed that two- a third of travelers worldwide consider booking destinations after seeing films.
- Travel responsibly. Studies have confirmed that more than 60% of tourists travel responsibly, reducing their carbon footprint. These include supporting local merchants, choosing to travel by train rather than plane, and staying longer. Travelers pay close attention to respecting the environment and local traditions. This type of tourism has been popular for millennia.
- Health vacations. People now see the importance of their physical and mental well-being. According to a study, 79% of respondents see well-being as equal to their free time and a non-negotiable priority. This can be seen in the way people travel. The tourism industry sees this opportunity to reinvent the customer experience and is now investing heavily in spas, wellness and detox retreats.
- A need for nature. We are now seeing the trend of camping, trekking and glamping trips as old-timers and first-time adventurers want to feel close to nature.
- Solo travel. Going solo is quickly becoming a travel trend. The flight and hotel comparator Kayak reports that searches for solo travel in the last quarter of 2022 increased by 20% compared to 2021. “Alone time” will be a popular concept with almost a third of travelers who thinking of a solo trip next year.
