Amidst the peaceful and beautiful province of Bais, Dumaguete, an inspiring treasure awaits to be discovered – the Rum Hugka. Sun Hospitality Groupknown for its commitment to delivering experiences that embody the true warmth and hospitality of Filipinos, proudly presents this captivating spirit in all its outlets nationwide.
Hubgka Rum, a term from the Visayan language, playfully translates to “you are drunk.” However, this is no ordinary rum. Hubugka invites its consumers to embark on a sensory journey that goes beyond getting drunk. This spirit is a respectful homage to the Diago family’s heritage, a cherished testament to the shared joy, warmth, and nostalgia of growing up among the sugarcane plantations of their ancestral home.
Hubgka is the essence of precious family moments bottled, distilled from the memories of the Diago brothers — laughter and tears, stories told over a shared glass of local rum, games of pico played under the hot Bais sun, and the simple joy of enjoying a freshly harvested cane. This rich tapestry of experiences underlies every drop of Hubugka, with each sip acting as a gateway to a simpler, more carefree time.
Hubgka Rum boasts a unique blend of sweet, smooth flavors that captivate and appeal to the senses. It’s an immersive experience that paints a vivid picture of a sunny afternoon in Bais. The drink echoes the breezes of the hot sun on the skin, the caress of the gentle wind, which covers the rare beauty of provincial life, and encourages everyone to cherish the small joys of life.
“We are more than excited to share this piece of our heart, a drink that means so much to us,” stated Jean Henri Lhuillier, Chief Enlightener of Araw Hospitality Group. “Huggka is not just a rum; it is a tale of simpler times, a celebration of our provincial life, a gentle reminder to slow down and enjoy the unadulterated joy that life has to offer.”
“We are very proud of the collective effort behind Hubgka,” shared Jean Henri Lhuillier, Chief Enlightener of Araw Hospitality Group. “Enzo Dee, our master Booze Genius, brought his unique skills to the table, working closely with me to create a drink that encapsulated the best moments of my childhood. Hubugka is a tribute to memories and an invitation for all to enjoy the same heartfelt experiences.”
Hubgka Rum, available in all Araw Hospitality Group outlets throughout the Philippines, invites everyone to join this unique experience. Whether you choose to enjoy it as part of a cocktail or take a bottle home, Hubgka asks you to create your own special moments. Hubgka Rum, with its unique blend of sweet, smooth flavors, is now available to be enjoyed in the most beautiful settings. Experience the magic while watching the sunset in El Nido, as it is served at Secret El Nido Palawan. Make this your ‘one for the road’ drink when you visit any of our UNWND outlets in Makati, Dumaguete, and Batangas. Or enjoy it in the comfort of your own villa at One Hagdan Villas in Boracay.
Price: Bottle P850 | Cocktail P400 | Got P100
