During the recently concluded Fusion event, Epson, the leading global technology innovator known for its sustainable solutions, unveiled significant market updates, business structure, and an exciting new lineup of product releases. In addition, the company expressed its dedication to take the country’s efforts and initiatives to the next level.
President of Epson Philippines, Masako Kusama, spoke to guests at the event, highlighting the company’s continued pursuit of new innovations that change the way customers operate. Through its efficient, compact, and precise technologies, Epson aims to bring about positive and meaningful change not only within workplaces but in various sectors and industries, expanding its impact on the world.
The company’s unwavering commitment to sustainability was highlighted during the event. Kusama shared some of the green initiatives Epson has undertaken in the past year, including Food Shed Project in Tarlac, which provides sustainable food production to local communities, the Mangrove Restoration Project in Palawan in collaboration with WWF-Philippines, and the recently launched global campaign #MakeTheSwitch, which promotes energy conservation.
as Epson Philippines celebrating its 25th anniversary in the country, Kusama revealed exciting plans for the coming year. The company is preparing for a series of projects that include meaningful partnerships with private organizations and government agencies, as well as the expansion of CSR and environmental initiatives within local communities. Epson Philippines, together with its partners, is steadfast in its journey towards achieving a circular economy, aiming to create a more sustainable and responsible future.
Driving the ambition and development of business operations
Epson Philippines Marketing Division Head, Edward Bonoan, The session began with an overview of the company’s impressive year-on-year growth and its key success factors for 2023.
In retrospect, the past year was marked by considerable growth and significant progress for Epson Philippines. The company has achieved a remarkable 8% year-on-year growth by 2022, with notable contributions from the CAD, projector, scanner, and signage segments, strengthening its market share. In addition, Epson’s continuous ink supply (CISS) products will play a key role in driving revenue and sales, resulting in a commendable 3% year-on-year growth in 2022.
However, Epson is not resting on its laurels. As it looks forward to 2023, the company has set higher aspirations. Aiming to drive B2B innovation, Epson Philippines plans to harness the potential of digital technology and optimize operations. With a strong commitment to strengthening its B2B product offerings, Epson aims to increase its year-on-year growth to an ambitious target of 12% for 2023. The company is ready to continue its upward trajectory and further strengthen its position as a market leader in the coming year.
Introducing innovations to boost growth by 2023
Renan Lacson, THE Senior Manager for Product Management at Epson, is proud to announce that the company maintains its top position in the market share. According to data from the International Data Corporation (IDC), Epson continues to assert its dominance in various product categories in 2022. Notably, Epson obtained an impressive 51% market share for inkjet printers, 67% for ColorWorks printers, 36% for CAD solutions, and a surprising 83% for photo printers. Additionally, Epson has emerged as the number one choice for POS printers, textile printers, scanners, and high brightness projectors.
Looking ahead to 2023, Lacson unveiled Epson’s exciting product lineup, which showcases a diverse mix of offerings tailored for the B2B and B2C market. Among the highlights is the SurePress industrial printer range, which features a water-based inkjet digital label press and a digital UV label press. In addition, customers can expect large format printers and new dye sublimation printers from the SureColor R-Series. Epson also plans to introduce cutting-edge inkjet printers and home/office smart projectors, boasting high image quality.
Lacson emphasized that while these products released serve different needs and markets, they all have a common thread in guaranteeing consistent, high quality, and strong performance. Epson remains committed to ensuring reliability, flexibility, and top-notch performance in all of their offerings, while supporting their dedication to sustainability and responsible practices.
Taking sustainable operations to the next level in the Philippines
Epson’s unwavering commitment to sustainability serves as the common thread in all of its initiatives, covering product design and packaging, as well as various company actions.
During the business session, Epson Philippines’ Senior Manager of the Vertical Business Department, Noelle Gonzalez, highlighting the company’s dedication to driving sustainable operations in the country.
In line with its global vision, Epson is determined to contribute to the realization of a better future as envisioned by the United Nations Sustainable Development Goals (SDGs). In the Philippines, Epson has taken decisive steps by implementing three key actions aligned with its priority SDGs.
First, for Industry, Innovation, and Infrastructure, Epson will actively promote sustainable products, services, and practices. Second, to support Responsible Consumption and Production, Epson will do its part to reduce waste from its own products in the Philippine market. This includes actively participating in the Department of Environment and Natural Resources’ Extended Producers Responsibility Act and forming partnerships with recyclers and non-governmental organizations dedicated to reducing plastic and packaging recycling. Finally, Epson aims to develop partnerships and expand its network to promote sustainability to a wider audience, strengthening its position as a thought leader in sustainability within the technology industry, in line with the Partnership for the Goals SDG.
The President of Epson Philippines, Masako Kusama, emphasized the need for a collective mindset shift towards adopting a circular economy, similar to the transformative shift that brought about recycling decades ago. He called on all stakeholders to join Epson in this journey towards a greener future, work together to adopt and champion circularity. Epson Philippines is actively driving towards a sustainable and circular future and invites others to join its mission for a greener and more environmentally responsible world.